"The Writing Desk" 1915 - Childe Hassam
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☞ WRITER, EDITOR, CONTENT STRATEGIST
Your Partner
Your Partner
in Prose.
in Prose.
Let's tell your story with the authentic voice that makes you, you.
300%
300%
Increase in Page 1 Visibility
#1
#1
Organic Ranking & Google AI Overview Citations
30%
30%
Improvement in Open Rate
7.2%
7.2%
Click-Through-Rate
☞ CONTENT & COPY
Word nerd meets data geek.
Word nerd meets data geek.
What’s performance writing? And why should you care?
There are two definitions. Performance writing:
Writing meant to perform, such as digital marketing, created to increase ROI and improve metrics.
Writing meant to be performed in front of an audience, like spoken word poetry.
Why not both?
Writing that performs well is authentic. It’s honest. It’s the sparkly bit of communication that captures your voice, your messaging, and the heart of your business.
But it also pays attention to analytics. And that’s my superpower.
I love digging in at the intersection of marketing analytics and creativity. Bringing your past performance metrics into the process at the start of a project unlocks valuable insights into exactly what you’re doing right (or what you’re missing).
But more importantly, it’s where we find your audience.
Because your content isn’t a monologue or sales riff. It's a conversation. And the analytics tell you what your audience is saying.
Let’s speak their language together.
If you need a writer who brings more than a good grasp of grammar to your digital marketing initiatives, give me a shout.
☞ SERVICES
Your performance partner in
copy and content writing.
Your performance partner in
copy and content writing.
Ready to jump in to augment your team and match your voice?
"Erasmus of Rotterdam" 1526 - Albrecht Dürer
Copywriting
Copywriting
Web Copy
Email Campaigns
Brochures
Ad Copy and more
"Nova Reperta, Plate 4" ca.1600 - Jan Collaert I
Content Writing
Content Writing
Blog Posts
Case Studies
Reports
Lead Magnets
Content Strategy
& Consultation
Content Strategy
& Consultation
Your online properties need a firm foundation and strategic planning to capture the highest ROI and put your best foot forward in your industry.
Whether you’re looking for a second set of eyes on a one-off project or a fractional content manager to take all the tasks off your shoulders, we can whip up a customized package just right for your business and budget.
➷ Content strategy
➷ SEO keyword research
➷ Content audit
➷ Competitor analysis
➷ Comprehensive Scheduling
➷ Topic ideation
☞ TESTIMONIALS
With nearly 20 years of professional writing and editing experience, my love affair with words runs deep.
With nearly 20 years of professional writing and editing experience, my love affair with words runs deep.
❝ When I managed a team of writers, Merry was one of its most valuable members, thanks to her sound writing and research skills, subject matter expertise and adherence to deadlines. It was a pleasure to work with her and I would have no hesitation in hiring her as a writer or blogger again.❞
→ Sharon Hurley Hall, Activist, Author, and Educator❝ I had the privilege of working alongside Merry for several years. She’s a strong copywriter, exceptional editor and detailed project manager. She excels at keeping pace with SEO and other evolving best practices in marketing across formats. Most of all, she’s a wonderful teammate and an overall fantastic person!❞
→ Steve Herndon, Senior Writer❝ Writers need to be excellent readers, humble collaborators, sharply attentive to detail, and calmly, professionally creative. Merry’s masterful in all four areas, with broad expertise across format and style—I went to her often for advice and technical guidance for books, reports, blog content, web copy and SEO, and CMOS details. She’s especially brilliant with landing pages and blog posts, often creating the kind of copy you finish reading almost before you realize you’ve begun.
Merry’s also easy to work with. Collegial and relaxed when talking content, productive during brainstorms, reliably guiding the pacing and focus of client meetings. On the project management front, she also introduced our team to a number of organizational and project-tracking tools and methods that I expect to use indefinitely. Our team structure wasn’t set up for mentorship pairs, but I certainly learned a great deal from her.
Bottom line: Merry was an excellent colleague, one I’d consider myself lucky to work alongside in the future.❞
→ Matthew Isaac Harvey, Writer & Project Manager❝ From the moment I met Merry, I knew her knowledge of SEO, strategy, and copywriting were top-notch. In every conversation or co-working session I shared with Merry, she came with high-level ideas and suggestions on how to create copy that continued to outperform current metrics.
Her leadership style and positive attitude always brings me to thought provoking ideas as a writer myself.
Every organization needs to have that person who brings their own passion to the table when collaborating as a team. This is exactly what Merry is at her core. There is no ego, just confidence that she will get the results you’re after.❞
→ Jodi Blank, Growth Strategist❝ Merry is not only a tremendously gifted writer, the strategy and processes she brings to the table are highly impactful. Her blend of specialties from writing fiction to content, copy to long-form pages makes her an unstoppable force. She’s also the first to volunteer to lend a helping hand with an assignment, revise a coworkers piece, provide insightful, thoughtful feedback, and actively participate in masterminds or brainstorming sessions.
I am SO grateful to have worked alongside Merry and be able to soak up her wisdom. Anyone who works with her is beyond lucky and will walk away feeling excited, full of fresh ideas and perspectives, and overall have a better grasp on how to write high-performing pieces!❞
→ Keiko Munro, Word Wizard & Marketing Strategist❝ Merry is a wellspring of SEO knowledge and an incredible writer for both content and copy. While she was signed on as a content writer, Merry always happily jumps onto projects for our copy team and our affiliate manager all while looking for the best ways to uplevel our SEO strategy to make sure we are abiding by best practices.
As a consistently positive member of the team, Merry knows how to course correct and teach without being condescending. I feel like I walk out of every conversation with Merry knowing more about our results and capabilities, but it only felt like a good conversation with a friend. I love working with Merry every day; she is my go to on the team!❞
→ Vanessa Munns, Social Media Editor❝ Merry is a force to be reckoned with. Her expertise in copywriting, SEO, and content strategy come together to form an absolute beast of a writer with the heart of a creative completely in love with their craft.
Her passion for developing accurate, meaningful, and intelligent copy is remarkable. She is easy to collaborate with and exudes professionalism when interacting with senior executives and various marketing departments.
Merry is a tried and true team player, and if you have the opportunity to work with her in any capacity — you will be delighted by both the results and the manner in which she executes them.❞
→ Lyka Ferry, Writer & editor❝ I’m Lisa Weldon, an Administrative Assistant for the Real Estate Industry. I worked with Merry Monteleone several times over the years with different writing jobs.
Merry’s writing can range from elegant to comical, depending on the assignment requirements. She’s comfortable communicating with people and knows how to listen well to fully grasp the key messages. Her attention to detail is impeccable.
At the same time, Merry works fast. I’ve never known her to miss a deadline. Please feel free to contact me with any questions about my experience in working with Merry.❞
→ Lisa Weldon, Social Media Manager & Administrative AssistantPage updated
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