☞ CASE STUDIES & NARRATIVES
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Want Email that Delivers?
Want Email that Delivers?
Every once in a blue moon, someone announces the death knell of email. And they're always wrong.
While other channels have gained momentum — *cough, cough* social media — none have knocked email off its perch at the top. In 2026, 72% of brands say email remains their most effective channel.
Email campaigns put you in direct contact with your audience. And your performance metrics show you exactly what they want and how to speak their language. Here are just a few examples of how we can do that.
☞ CASE STUDY: SEGMENTING BY MOTIVATIONAL TRIGGERS
50-70%
50-70%
open rates.
open rates.
The Challenge:
The Challenge:
A large consulting company served several industries. Each vertical had its own audience, but the company used a "one-size-fits-all" approach to its evergreen content, emailing the same lead magnets and blog posts to the entire list.
The copy killed it for one list, but the performance for the other list underwhelmed with open rates below 30%.
The Strategy:
The Strategy:
I analyzed the performance metrics and discovered a clear psychological split in how the different verticals responded to copy.
By holding the performance metrics up to the actual copy, I pinpointed patterns in tone and style. Gathering insights took the guesswork out of the writing process and gave us the data-backed reasoning to launch the next campaigns.
The Impact:
The Impact:
Repurposing the same content with slightly different language, the new campaigns spoke directly to the target audience for each vertical, increasing engagement across the board with an average open rate of 50-70%.
Get the cheat code for your content
Get the cheat code for your content
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☞ CASE STUDY: THE SUBJECT LINE PIVOT
30%
30%
increase in
open rates.
increase in
open rates.
7.2%
7.2%
CTR.
CTR.
The Challenge:
The Challenge:
A global EdTech company was struggling with stagnant open rates and CTRs.
It would have been easy to blame the mailing list, but I took one last look at the data to see if there were hidden correlations in the existing metrics.
The Strategy:
The Strategy:
I performed a deep dive into the datasets we collected and noticed that, while open rates were low, CTRs were way above industry standard when they led to a free report.
So why were the open rates low? My guess was because we never mentioned the reports in any of the subject lines.
The Impact:
The Impact:
For the next campaign, I featured the lead magnet prominently in the subject line.
This simple, data-backed shift resulted in a 30% increase in open rates and a 7.2% CTR.
☞ NARRATIVE: REVIVING UNDERPERFORMING LISTS
112-266%
112-266%
increase in open rates.
increase in open rates.
The Strategy:
The Strategy:
I specialize in diagnosing issues in performance by auditing creative assets against the data to see what the audience is responding (or not responding) to.
When you're struggling to move performance in the right direction, I help you hear what your audience is saying so you can get back on their wavelength.
SaaS Cold Prospects:
SaaS Cold Prospects:
This client's cold open rates were in the single digits. Looking at their copy along with the content that worked for them across channels, I recommended an inbound approach. The result: a 266% increase in open rates.
This client's cold open rates were in the single digits. Looking at their copy along with the content that worked for them across channels, I recommended an inbound approach. The result: a 266% increase in open rates.
Webinar Promotion:
Webinar Promotion:
For an EdTech client, I recommended a drip campaign to augment webinar promotion. We increased the open rate by 112% as part of a multi-channel marketing push that boosted attendance threefold.
For an EdTech client, I recommended a drip campaign to augment webinar promotion. We increased the open rate by 112% as part of a multi-channel marketing push that boosted attendance threefold.
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